For years, Falken Tyres has proven themselves on the racing circuit. They use the experience gained there to optimize their consumer products. The goal of this film was to illustrate the connection between Falken’s racing roots and the finest qualities of their consumer line – agile, comfortable, efficient, quiet – in an entertaining and understandable way.
YEAR: 2012 /
CLIENT: Falken Tyre Europe GmbH
TAGS: Image film